Though being in all places everywhere always could appear unrealistic, in all probability unattainable, it’s the proper goal, pondering, footprint, and idea for my enterprise — to be in all places. The mere dedication to doing one thing this huge will likely be a journey in and of itself.
The issues upon which individuals rely most are omnipresent, from the oxygen you breathe to the water you drink to the gas you burn in your automotive to the electrical energy that runs by means of your private home to essentially the most impressively branded merchandise on earth.
You need folks to see you so usually that they consider you always and instantaneously establish your face or identify or emblem with not simply the providing you symbolize however even the providing made by these just like you.
Many individuals incorrectly assume that they’ll make a handful of telephone calls, a private go to or two, then ship out some emails and, by some means, command folks’ consideration. However, the fact is that none of those actions will trigger folks to consider you sufficient to have a substantial impact.
All highly effective corporations, concepts, merchandise, and persons are omnipresent.
For those who’re not taking pictures for omnipresence, you make excuses.
An “excuse” is a justification for doing, or not doing, one thing. Nonetheless, in actuality, an excuse often seems to be one thing aside from the actual motive that motivates your actions. For instance, let’s say that your excuse for being late to work is because of visitors. Effectively, that’s not actually the explanation you didn’t make it work on time. The rationale you had been late is that you simply left your private home without permitting sufficient time in case of visitors.
Excuses are by no means the explanation for why you probably did or didn’t do one thing. They’re only a revision of the info that you simply make up to be able to assist your self really feel higher about what occurred (or didn’t). You can not permit your self, your workforce, your loved ones or anybody in your group to make use of one other excuse as a motive why one thing didn’t come to fruition.
An excuse is simply an alteration of actuality; nothing about it’ll transfer you to a greater state of affairs. If you wish to increase and develop your corporation, cease making excuses and do not forget that except folks know who you’re, nobody will take note of what you symbolize.
It’s important to get folks to know you, which implies that it’s important to get consideration. The extra consideration you get, the extra locations you can be; the extra folks you’re with, the extra you may be in all places. Your sole downside, apart from excuses, is obscurity!
Years in the past I grew bored with complaining and making excuses about how my small enterprise wasn’t doing in addition to I hoped it might. I made a decision to decide to omnipresence, to get seven billion folks to listen to my identify always.
Though this may occasionally appear unrealistic, in all probability unattainable, it’s the proper goal, pondering, footprint, and idea for my enterprise—to be in all places.
Each choice we make at my firm relies on this one mission: Introduce all the planet to Grant Cardone.
We don’t ask what a undertaking will value or whether or not it suits within the funds or if now we have time to do one thing. We ask: does it assist us accomplish the mission of being in all places? We merely don’t permit any excuses that might restrict growth.